EarnFreeWater
Turning ad screen time into clean water.
Turning ad screen time into clean water.
Turning ad screen time into clean water.
Water poverty excludes low-income Nigerians from clean, affordable state supply
Fortunately, they can now watch ads to earn water credits, exchanging them for clean water delivered to their homes.
Fortunately, they can now watch ads to earn water credits, exchanging them for clean water delivered to their homes.
Fortunately, they can now watch ads to earn water credits, exchanging them for clean water delivered to their homes.
Leveraged on Client's Existing Water Sector Research and Data
Insights on poverty and no pipe water informed the design for the ad-for-water model.
Insights on poverty and no pipe water informed the design for the ad-for-water model.
Insights on poverty and no pipe water informed the design for the ad-for-water model.
Favour
Minna resident without pipe-borne water
Minna resident without pipe-borne water
Primary Pain Point: Economic Hardship Preventing Water Access
Many residents cannot afford to pay for water due to extreme financial constraints.
This leads to a lack of water for basic needs like cooking and drinking.
Pain Point: Lack of Pipe-Borne Water Infrastructure
60-70% of people in most Nigerian states do not have access to piped water.
In cities like Lagos, less than 10% of the population has this access.
Pain Point: No Reliable, Formal Water Source
People without meters rely on informal, often inconsistent, water vendors.
This results in uncertainty and daily stress about water availability.
Primary Pain Point: Economic Hardship Preventing Water Access
Many residents cannot afford to pay for water due to extreme financial constraints.
This leads to a lack of water for basic needs like cooking and drinking.
Pain Point: Lack of Pipe-Borne Water Infrastructure
60-70% of people in most Nigerian states do not have access to piped water.
In cities like Lagos, less than 10% of the population has this access.
Pain Point: No Reliable, Formal Water Source
People without meters rely on informal, often inconsistent, water vendors.
This results in uncertainty and daily stress about water availability.
Sadiq
The Client, Hydronamics Limited
The Client, Hydronamics Limited
Pain Point: Existing metered solutions only serve a small, privileged subset of the population
Source: Client's own assessment that less than 10% of Lagos, for example, has metered water access.
Pain Point: Lack of a sustainable, scalable model to provide free water to the most vulnerable
Source: Client's decade-long experience proffering water solutions revealed a funding gap for non-paying users.
Pain Point: Existing metered solutions only serve a small, privileged subset of the population
Source: Client's own assessment that less than 10% of Lagos, for example, has metered water access.
Pain Point: Lack of a sustainable, scalable model to provide free water to the most vulnerable
Source: Client's decade-long experience proffering water solutions revealed a funding gap for non-paying users.
A simple path from engagement to water delivery
The process requires no pipes and meters, making water accessible to the most excluded.
The process requires no pipes and meters, making water accessible to the most excluded.
The process requires no pipes and meters, making water accessible to the most excluded.
Creating the administrative interface for water delivery oversight
Supervisors can monitor delivery progress and state analyst performance from here.
Supervisors can monitor delivery progress and state analyst performance from here.
Supervisors can monitor delivery progress and state analyst performance from here.
Validating User Demand and Navigating Market Realities
User testimonials confirmed the model’s value, while a pilot revealed key adoption challenges.
User testimonials confirmed the model’s value, while a pilot revealed key adoption challenges.
User testimonials confirmed the model’s value, while a pilot revealed key adoption challenges.
In Minna, user reactions proved the core value proposition: people eagerly exchanged ad views for clean water.
In Minna, user reactions proved the core value proposition: people eagerly exchanged ad views for clean water.
Strategic Learning
The Minna pilot successfully validated demand from water recipients. However, it revealed the critical challenge of a two-sided marketplace: attracting enough advertisers to sustain the model. This key insight is now driving a refined pilot strategy in Lagos, focused on solving the business adoption side.
The Minna pilot successfully validated demand from water recipients. However, it revealed the critical challenge of a two-sided marketplace: attracting enough advertisers to sustain the model. This key insight is now driving a refined pilot strategy in Lagos, focused on solving the business adoption side.
