Chenart Studio

Art that eternalises the African spirit.

Art that eternalises the African spirit.

Chenart Studio sought to balance their African identity with a modern, global appeal

I designed a cohesive visual language from the logo to patterns, telling their unique story.

Laying a foundational brand strategy through collaborative research

Moodboards and audits shaped a mature, professional personality for the studio.

Sketching Revealed the Perfect Cultural-Modern Fusion

The breakthrough came from overlaying a painter's respirator onto a traditional African mask.

Merging shapes, removing clutter, and finalizing visual identity

Redundant paths were deleted to simplify the logo, ensuring negative spaces and clarity at any size.

Curating an earthy palette that reflects cultural authenticity

Warm browns, deep charcoals, and soft greens tie the brand to its land.

Eerie Black

#181915

Blacks and text for light mode

Black Olive

#2A2D25

Backgrounds and dark elements

Copper

#BA7837

Primary elements

Khaki

#BA9F86

Subtext for primary elements

Olivine

#A6B786

Subtext on Black Olive backgrounds

Tea Green

#C4D3A7

Pattern elements paired with Copper and Black Olive

Baby Powder

#FEFFFA

Light elements, backgrounds and text for dark mode

Eerie Black

#181915

Blacks and text for light mode

Black Olive

#2A2D25

Backgrounds and dark elements

Copper

#BA7837

Primary elements

Khaki

#BA9F86

Subtext for primary elements

Olivine

#A6B786

Subtext on Black Olive backgrounds

Tea Green

#C4D3A7

Pattern elements paired with Copper and Black Olive

Baby Powder

#FEFFFA

Light elements, backgrounds and text for dark mode

Extending the brand into tactile, functional touchpoints

The logo and palette were applied to artist overalls and artwork wrapping sheets.

Strategic branding drove sustained revenue growth for Chenart Studio

From custom workwear to branded packaging, every touchpoint now builds client trust and value.

Revenue Growth (%)

+30%

within one year of launching new identity

50%

40%

30%

20%

10%

Aug ‘24

Sep ‘24

Oct ‘24

Nov ‘24

Dec ‘24

Jan ‘25

Feb ‘25

Mar ‘25

Apr ‘25

May ‘25

Jun ‘25

Jul ‘25

Aug ‘25

New Brand Launch

Aug 2024

Social media unveiling • Studio policies

+20% Growth Spike

Dec 2024 — Apr 2025

Wedding portrait • Restaurant menu boards

Growth Sustained at +30%

Apr — Aug 2025

Book illustrations • Int’l airport murals

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