Magentify
Instant lead alerts. Never miss prospects.
Instant lead alerts. Never miss prospects.
Instant lead alerts. Never miss prospects.
Digital marketers were losing leads to slow follow-ups, so Magnetify was built
Its webhook feature instantly pushes new leads to their inbox, turning frustration into quick conversions.
Its webhook feature instantly pushes new leads to their inbox, turning frustration into quick conversions.
Its webhook feature instantly pushes new leads to their inbox, turning frustration into quick conversions.
Interviews revealed more than just delayed lead follow-ups
Digital marketers complained about expensive, rigid lead acquisition tools with no customisation.
Digital marketers complained about expensive, rigid lead acquisition tools with no customisation.
Obinna
Leads a digital marketing firm
Leads a digital marketing firm
Obinna’s Abuja marketing firm needs real-time lead alerts but faced costly, rigid tools. He is in need of affordable, customisable solutions with instant follow-ups to boost results and productivity.
Obinna’s Abuja marketing firm needs real-time lead alerts but faced costly, rigid tools. He is in need of affordable, customisable solutions with instant follow-ups to boost results and productivity.
Hamza
Business developer at a creative agency
Business developer at a creative agency
Hamza shifted from product photography to digital marketing. Struggling with rigid lead magnets, he seeks customisable tools: templates, eBooks, calls and campaign planning to streamline conversions.
Hamza shifted from product photography to digital marketing. Struggling with rigid lead magnets, he seeks customisable tools: templates, eBooks, calls and campaign planning to streamline conversions.
Insights
“Can I get notified with instant lead info on WhatsApp and Slack?”
“Can I ask leads more questions?”
“Generic lead magnets hurt my conversions. I need to adapt them to my clients’ pain points!”
“What’s the point of a lead magnet tool that doesn’t help me plan?
I would like a calendar to map campaigns, timelines for lead nurturing, and actionable steps, not just another PDF generator.”
“Can I get notified with instant lead info on WhatsApp and Slack?”
“Can I ask leads more questions?”
“Generic lead magnets hurt my conversions. I need to adapt them to my clients’ pain points!”
“What’s the point of a lead magnet tool that doesn’t help me plan?
I would like a calendar to map campaigns, timelines for lead nurturing, and actionable steps, not just another PDF generator.”
Studying competitors validated frustrations digital marketers face
Apparently, affordable AI-powered lead magnets with templates and webhooks would attract marketers.
Apparently, affordable AI-powered lead magnets with templates and webhooks would attract marketers.
Platform
Platform
Subpage
Subpage
Mini-Course
Mini-Course
Highlevel
Highlevel
Product offering
Product offering
Lead magnet creation tools
Lead magnet creation tools
Quick mini course creation with AI
Quick mini course creation with AI
All-in-one marketing and sales platform
All-in-one marketing and sales platform
Strengths
Strengths
Custom domain offering
AI lead magnet generation
Templates
Integrations
Custom domain offering
AI lead magnet generation
Templates
Integrations
Beautiful and intuitive UI design
Layout customisation
Custom domain addition
Zapier integrations
Monetisation
Templates
Beautiful and intuitive UI design
Layout customisation
Custom domain addition
Zapier integrations
Monetisation
Templates
Integrate with messaging apps
Built-in scheduling calendar with Google Sync
Templates for CRM, calendars, websites etc.
Create invoice and auto-bill clients
Trello and other project mgt integrations
Sites and course creation
Reputation management
Integrate with messaging apps
Built-in scheduling calendar with Google Sync
Templates for CRM, calendars, websites etc.
Create invoice and auto-bill clients
Trello and other project mgt integrations
Sites and course creation
Reputation management
Weaknesses
Weaknesses
Cluttered user interface
Primary dashboard actions like “create new lead magnet” and “Generate with AI” are illegible
Cluttered user interface
Primary dashboard actions like “create new lead magnet” and “Generate with AI” are illegible
No mobile experience
No mobile experience
Expensive plans
Expensive plans
Opportunities
Opportunities
Employ both AI lead magnet generation and templates to give users a head-start
Use Gestalt principles to design a clean interface that enhances legibility and usability
Design components with high contrast to ensure easy discoverability across webpages
Employ both AI lead magnet generation and templates to give users a head-start
Use Gestalt principles to design a clean interface that enhances legibility and usability
Design components with high contrast to ensure easy discoverability across webpages
Implement responsive design to ensure users can access features on any device while on the go
Implement responsive design to ensure users can access features on any device while on the go
Include ESP webhook creation to ensure lead info is instantly mailed to user
Offer all features at reasonable prices
Include ESP webhook creation to ensure lead info is instantly mailed to user
Offer all features at reasonable prices
Platform
Subpage
Product offering
Lead magnet creation tools
Strengths
Custom domain offering
AI lead magnet generation
Templates
Integrations
Weaknesses
Cluttered user interface
Primary dashboard actions like “create new lead magnet” and “Generate with AI” are illegible
Opportunities
Employ both AI lead magnet generation and templates to give users a head-start
Use Gestalt principles to design a clean interface that enhances legibility and usability
Design components with high contrast to ensure easy discoverability across webpages
Platform
Mini-Course
Product offering
Quick mini course creation with AI
Strengths
Beautiful and intuitive UI design
Layout customisation
Custom domain addition
Zapier integrations
Monetisation
Templates
Weaknesses
No mobile experience
Opportunities
Implement responsive design to ensure users can access features on any device while on the go
Platform
Highlevel
Product offering
All-in-one marketing and sales platform
Strengths
Integrate with messaging apps
Built-in scheduling calendar with Google Sync
Templates for CRM, calendars, websites etc.
Create invoice and auto-bill clients
Trello and other project mgt integrations
Sites and course creation
Reputation management
Weaknesses
Expensive plans
Opportunities
Include ESP webhook creation to ensure lead info is instantly mailed to user
Offer all features at reasonable prices
Insights inspired me to design better lead acquisition experiences
The user flow was optimised by journey mapping, digital wireframes and client feedback.
The user flow was optimised by journey mapping, digital wireframes and client feedback.
Team workloads limited group brainstorming
So, with no UI examples, a conversation with ChatGPT helped map the webhook user flow.
So, with no UI examples, a conversation with ChatGPT helped map the webhook user flow.
These designs turned lead capture into a rewarding process
Users could now enjoy an intuitive flow from crafting lead magnets to auto-mapping leads to their inboxes.
Users could now enjoy an intuitive flow from crafting lead magnets to auto-mapping leads to their inboxes.
A high-converting landing page highlighting Magnetify's core value
Landing page CTAs and clear feature breakdowns funnel users to register, simplifying Magnetify adoption.
Landing page CTAs and clear feature breakdowns funnel users to register, simplifying Magnetify adoption.
Validated by measurable traction and user adoption
With over 13.8k impressions and a 3.6-star rating, Magnetify has proven its value to its initial user base in just 4 months.
With over 13.8k impressions and a 3.6-star rating, Magnetify has proven its value to its initial user base in just 4 months.
As Featured on There's An AI For That
16K Impressions
Market Reach
3.6/5 Rating
User Satisfaction
40 Saves
User Interest
Key Takeaways
This project reshaped my perspective. AI became a trusted ally for brainstorming and validating user flows, proving its worth beyond automation to elevate human-centric design.
This project reshaped my perspective. AI became a trusted ally for brainstorming and validating user flows, proving its worth beyond automation to elevate human-centric design.
This project reshaped my perspective. AI became a trusted ally for brainstorming and validating user flows, proving its worth beyond automation to elevate human-centric design.
