Beeyond Africa

A Symbol for Shared Travel Adventures.

A Symbol for Shared Travel Adventures.

A Symbol for Shared Travel Adventures.

A blog for African travelers launched without a brand to represent them

The solution was a versatile mark, ready for digital and physical merchandise.

The solution was a versatile mark, ready for digital and physical merchandise.

The solution was a versatile mark, ready for digital and physical merchandise.

Building a visual vocabulary of travel and bee-inspired motifs

This included references like planes, luggage, and close-up photos of bees.

This included references like planes, luggage, and close-up photos of bees.

This included references like planes, luggage, and close-up photos of bees.

Evolving from cliche sketches to a meaningful continental metaphor

I moved beyond bee-planes to map Africa as a migrating bee's body.

I moved beyond bee-planes to map Africa as a migrating bee's body.

I moved beyond bee-planes to map Africa as a migrating bee's body.

Presenting the final logomark and custom-striped wordmark

The logomark transforms Africa into a bee, while the 'EE' features stripes and stingers.

The logomark transforms Africa into a bee, while the 'EE' features stripes and stingers.

The logomark transforms Africa into a bee, while the 'EE' features stripes and stingers.

A warm, earthy palette inspired by the African bee

Soil-toned stripes of #C19476 and sunlit #F9C97D replace traditional bee stripes.

Soil-toned stripes of #C19476 and sunlit #F9C97D replace traditional bee stripes.

Soil-toned stripes of #C19476 and sunlit #F9C97D replace traditional bee stripes.

Russet

#8C4516

Lion

#C19476

Sunset

#F9C97D

Snow

#FCF9F7

Building a travel-worthy brand across tangible items

These items make the brand a physical part of the adventure itself.

These items make the brand a physical part of the adventure itself.

These items make the brand a physical part of the adventure itself.

A living brand identity, implemented across the travel blog

All brand assets were delivered to the development team for seamless integration into the live website.

All brand assets were delivered to the development team for seamless integration into the live website.

All brand assets were delivered to the development team for seamless integration into the live website.

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