PayWater
Logo design for seamless water bill management
Logo design for seamless water bill management
An app for instant water bills lacked the brand to build trust
The solution: a coin with a faucet relief, representing paid water.
The solution: a coin with a faucet relief, representing paid water.
The solution: a coin with a faucet relief, representing paid water.
Gathering inspiration from faucets, plumbing, and app icons
This collection of references brought me closer to defining digital water payment.
This collection of references brought me closer to defining digital water payment.
This collection of references brought me closer to defining digital water payment.
Sketching to refine and eliminate unscalable early ideas
Iterations culminated in a structured, grid-based concept: a faucet embossed on a coin.
Iterations culminated in a structured, grid-based concept: a faucet embossed on a coin.
Iterations culminated in a structured, grid-based concept: a faucet embossed on a coin.
Engineering the final mark with precision and negative space
The Kollektif typeface was chosen to complement the mark's modern, geometric precision.
The Kollektif typeface was chosen to complement the mark's modern, geometric precision.
The Kollektif typeface was chosen to complement the mark's modern, geometric precision.
Defining a primary and secondary color palette system
The trusted blue and vibrant green now define the entire PayWater mobile application.
The trusted blue and vibrant green now define the entire PayWater mobile application.
The trusted blue and vibrant green now define the entire PayWater mobile application.
Oxford Blue
#A6B786
Celtic Blue
#0368E2
Ruddy Blue
#68A4EE
Columbia Blue
#CDE1F9
Apple Green
#A0B72E
Straw
#C6D482
Beige
#ECF1D5
Oxford Blue
#A6B786
Celtic Blue
#0368E2
Ruddy Blue
#68A4EE
Columbia Blue
#CDE1F9
Apple Green
#A0B72E
Straw
#C6D482
Beige
#ECF1D5
Bringing the brand to life in physical environments
The kiosk UI, work jacket, and printed receipt make the brand tangible.
The kiosk UI, work jacket, and printed receipt make the brand tangible.
The kiosk UI, work jacket, and printed receipt make the brand tangible.
The Result & Next Steps
The logo's success paved the way for the next phase: Hydronamics returned to partner on the full UI/UX for both the PayWater and Earn Free Water apps.
The logo's success paved the way for the next phase: Hydronamics returned to partner on the full UI/UX for both the PayWater and Earn Free Water apps.
The logo's success paved the way for the next phase: Hydronamics returned to partner on the full UI/UX for both the PayWater and Earn Free Water apps.
