I'm Reuben Nyaze, a Product & Brand Designer with a decade of experience

By deeply understanding user needs, I help startups and emerging brands stand out in competitive markets, turning insights into distinctive designs that resonate and drive impact.

Hero section of the Magnetify website, featuring a magnetic funnel illustration that visualizes lead attraction.

MAGNETIFY AI

CHENART STUDIO

Enter the Studio!

Step into my world, let's bring your project to life.

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Prefer to email first?

abel.rane@gmail.com

EARN FREE WATER

URBAN ECHO DESIGN SYSTEM

PAYWATER

BEEYOND AFRICA

A portrait of Reuben Nyaze, a product designer, smiling warmly in a casual jacket and glasses.

Design with Purpose

I began designing to brand small businesses. Now I create wholesome solutions that solve human problems.

I began designing to brand small businesses. Now I create wholesome solutions that solve human problems.

Fuelled by Curiosity

Hip-hop, comics, anime, books and films by auteurs aren’t just escapes; they’re unexpected sparks for my creative process.

Guiding Philosophy

Henry David Thoreau put it best:

Henry David Thoreau put it best:

TL;DR

I design to uncover truths and solve what matters, so my work outlives the pixels.

“I went to the woods because I wished to live deliberately ... and see if I could not learn what it had to teach, and not, when I came to die, discover that I had not lived.”

Founder-Verified Impact

"Reuben led the re-design of the Hydronamics Paywater customer app and dashboard, transforming them into clean, intuitive, and highly functional platforms. He also built the Earn Free Water (EFW) interface from the ground up, turning a complex idea into a seamless user experience that thousands now rely on. His work does more than look good, it solves real problems, brings clarity to innovation, and gives life to our vision."

Hamza Yunusa

CEO/Founder, Hydronamics

"It was good working with Reuben. We could communicate well. When things were not working well for me, I could talk about it and we resolved it easily. He was very flexible and adapted to the needs quickly. He envisioned what we wanted and gave it life. He supported development to ensure the designs and final product were aligned. We have received great feedback so far due to Reuben's designs."

Grace Kagho

Founder, UrbanEcho

"Reuben's open-mindedness and meticulous approach is topnotch.

He treats a project like it's his and not just a job."

Marshall Onaemo

COO, KeyQaad

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